Registration & Coffee

THE NEW FRONTIERS OF DIGITAL MARKETING

An insightful and engaging session that explores the transformative impact of the digital revolution on the marketing landscape. We will find out how AI-driven marketing is reshaping the way businesses communicate with their customers, optimize their campaigns, and stay ahead of the competition. How social media is driving a paradigm shift for brands. And how the digital world meshes with the real one.

• Digital First, Human Always, Impactful Every Time
• Getting Started with AI-Driven Marketing: Tools, Platforms, and Best Practices for Marketers
• Unveiling the Power of Artificial Intelligence in the Marketing Sphere
• AI-Powered Chatbots and Virtual Assistants: Enhancing Customer Experience and Engagement
• Social Media Marketing Automation: How AI is Revolutionizing Social Listening and Content Distribution
• Adapting to Evolving Trends and Platform Updates in Social Media Marketing
• How to Amplify Your Digital Content

SPEAKERS

• Andreea Lupu, Strategy & Innovation Director, Starcom
• Alexandra Caciur, Marketing Lead, Publicis Groupe România
• Alecsandra Popa, Senior copywriter, Leo Burnett
• Adrian Păsărică, Head of Marketing, Orkla Foods România
• Irina Savu, Data Intelligence Director, Leo Burnett
• Ciprian Susanu, Owner, Dare Digital
• Radu Constantin, Actor & Director, Strategy & Marketing Specialist
• Adrian Băzăvan, Consilier Relații Internaționale, Ministerul Cercetării, Inovării și Digitalizării & Fondator, Cred în România

Coffee Break

CRAFTING COMPELLING CONTENT AND BUILDING WINNING STRATEGIES

A thought-provoking and an informative conference session designed to help attendees navigate the complex world of digital marketing. The presentations will provide insights into creating captivating content and developing robust strategies to enhance brand visibility, drive audience engagement, and achieve marketing goals. Attendees will learn how to harness the power of various platforms, optimize their content for each channel, and stay ahead of emerging trends to maximize their digital marketing success.

• Create a Content Strategy to Easily Attract the Customers
• Create Brand Conversations That Build Authentic Relationships with Your Audience
• Authentically Adapting Brand Messaging for Social
• Building a Comprehensive Content Strategy
• Understanding the Unique Opportunities and Challenges of Each Platform on Social Media
• Ensuring Your Content Reaches the Right Audience
• Balancing Creativity, Consistency, and Flexibility in Social Media

SPEAKERS

• Mihai Morar, Fain & Simplu și Radio ZU
• Andrei Dunuță, Fondator "Arta de a NU vinde" & SPEAKINGS
• Laura Savu, Head of Social Media, Untold, Neversea și Massif
• Narcis Coste, Founder, shortclips.ro
• Valentin Lăzureanu, Innovation Strategist, Cheil Centrade
• Roxana Memetea, Managing Partner, DDB Romania & Tribal Worldwide Romania
• Victor Kapra, jurnalist, Civilization
• Mih Lovin, Founder, Squad Influencers